Nissan Extends Its Partnership with TomTom

Deals with global car manufacturers position TomTom as the leading brand in the automotive market

TomTom, the leading navigation solution provider, today announces that Nissan will provide TomTom portable navigation technology as an accessory option on the new Nissan NOTE in the Netherlands, France and Italy.

“This is an exciting opportunity for TomTom and further demonstrates our dedication to the automotive market.” commented Harold Goddijn, CEO of TomTom. “The Nissan NOTE is a perfect fit with TomTom’s brand, combining fun, innovation and affordability. This partnership, together with other recent high profile automotive agreements, highlights the simplicity, cost-efficiency and quality of the TomTom offering for car manufacturers.”

TomTom and Nissan have a number of relationships across Europe. Nissan UK promoted the TomTom GO 300 with its Pathfinder model. In France, Nissan promoted a special edition Micra featuring the TomTom GO 500. Meanwhile in Germany, TomTom continues to be the best selling navigation system offered by Nissan.

TomTom has made significant in roads in the automotive market, providing navigation solutions for an array of automotive manufacturers. On a pan-European level, TomTom has become the first personal navigation device to be professionally installed into a new car (at factory stage). The partnership with Toyota marked a world first, with the TomTom GO 500 installed on the AYGO with specific customisation for Toyota.

Furthermore, Opel partnered with TomTom to create a special edition Corsa, advertised and available in ten European countries. Additionally, Avis partners with TomTom to provide the TomTom GO 700 as an option for their customers, ensuring you can find your way, even if you’re on holiday.